项目介绍:
作为奥运会的赞助商,可口可乐在2012伦敦奥运会上以典型的可口可乐的方式,展示了它对奥林匹克精神的诠释:将可口可乐的LOGO重组成各种醒目、简洁而丰富的符号,分别象征着不同运动的挑战,每一张海报都充满新意而绝不雷同。
Coca-Cola as sponsor of the Olympic games 2012 in London showed its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colorful symbolic Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.